History of DyDo Group
1940–1950s Founding Period
Start of Pharmaceutical Manufacturing
DAIDO Pharmaceutical Corporation established
Our company has roots in a one-man business. Our founder was a salesman who sold medicine under the centuries-old Japanese business model of visiting homes and leaving medicine on a "use first, pay later" basis. Every home used to have a medicine box filled with cold medicine, digestive medicine, and other remedies. A family would use any of the medicine when needed and pay for it when the salesman next came around. Keeping a close relationship with each household was a vital part of the company's founding spirit that the DyDo Group maintains today.
DyDo's founder established DAIDO Pharmaceutical Corporation which functioned to expand the home-visit medicine sales business and make forays into the manufacture of pharmaceuticals with a focus on energy drinks. In the 1970s, with Japan in a period of high economic growth, the number of vehicles on the roads rapidly increased. At parking lots along major roads, we set up showcases filled with energy drinks. These gained popular traction with truck drivers and sales expanded greatly.
1970–1980s Growth Period
Start of Beverage Sales
DAIDO K.K. founded (today beverage sales are handled by DyDo DRINCO, Inc.)
Along with energy drinks, the company began focusing on canned coffee, which served the same purpose of helping people to stay awake, starting a new beverage sales business. This business also began expanding steadily to become a second core business. DAIDO K.K. was consequently established to take over the beverage sales business.
Later, vending machines were developed that could sell both hot and cold canned drinks simultaneously, and the popularity of vending machines exploded across Japan. We expanded vending machines sales throughout the country, creating the beverage vending machine network run by DyDo DRINCO today.
DAIDO Pharmaceutical began to specialize in the manufacture of energy drinks, switching to the current business model of OEM production, and achieving steady, continuous growth.
1990s–2000s Period of Development–Maturation Period
Stable Growth of Beverage Sales
DyDo DRINCO Inc. listed on stock exchange (today: DyDo Group Holdings)
The number of our vending machines across Japan reached 200,000 and the DyDo canned coffee with the DyDo flag as its symbol gained a high level of recognition throughout the country. With this strong business base, the company went public in 2001.
2010s-2020s on To the Next Stage of Growth
Reforming existing businesses and diversifying our business
| 2012
Commenced home shopping sales of supplements |
| 2013
Expansion into Russia(withdrew in 2022) |
| 2016
Expansion into Turkey |
| 2017
Shift to holding company system |
| 2019
Established |
| 2023
Established Dynamic Vending Network, Inc. |
The saturation of the vending machine market in the early 2000s marked a major turning point for the DyDo Group. As vending machine numbers plateaued, we worked to reform our structure and boost product and brand power to fortify the vending machine business starting in the 2010s. To achieve further growth, we acquired Tarami Corporation, a fruit jelly manufacturer and distributor, through M&A in 2012, commenced home shopping sales of supplements the same year, and actively expanded into international markets starting in 2013. In 2017, we transitioned to a holding company structure, and in 2019, we made our foray into the orphan drug business, a return to the Company’s foundation of “medicine.”
Individual values have grown increasingly diverse and a sense of urgency toward achieving sustainability has risen in the face of global environmental issues. The global COVID-19 pandemic also changed people’s behavior, ramping up the use of digital technology among both individuals and businesses. Furthermore, the emergence of geopolitical risks in 2022 and the end of a long period of economic deflation means our business environment is changing at an unprecedented pace, with countless challenges to address. Amid all this, we will address the material issues we have identified to achieve Group Mission 2030: “For DyDo Group to create enjoyable, healthy lifestyles for people around the world.”